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The BMW incentive event spanned four days wherein EventWorks helped to create a wholistic experience for the 1,100 attendees. From Registration & Hospitality to Evening Events and Meals, no detail was overlooked. The Welcome Event, in particular, stands out as a point of pride. Our team was able to overcome a challenging build out; unifying adjacent outdoor spaces that had not been previously used in conjunction with each other. This challenge required the strategic development of a cohesive event experience and flow between the spaces. Well past the scheduled event time, a large number of guests were lingering, still enjoying the environment we helped to create.