Janet Elkins has been known to go on personal fact-finding missions in somewhat less than desirable neighborhoods of Southern California, only to ascertain the truly latest hot trends in musical entertainment by attending late night underground events and quizzing surprised guests about their new favorites.
Janet: “We do go to extra length to ensure that the entertainment fits the event. We do extensive research into global audience tastes and generational and geographic differences. Most of all, whether we book a super star or an emerging artist, we make sure the entertainment fits the purpose and scope of the event. Last but not least, we screen all talent carefully and book only top-tier acts.”